Marconi Evolution.

DEVELOPMENT

Marconi

CLIENT

Bellway

LOCATION

Chelmsford, Essex

DATE OF COMPLETION

CATEGORIES

Refurbishment & fit out

How we helped.

Receiving the brief to update an existing suite, we set to work to make the space look unrecognisable. Situated in an existing commercial unit within the development, the interior scheme was cold and uninspiring for the young clientele that the development wanted to attract. The contemporary development consists of apartments and houses which are each finished to a quality specification. The site is of great historic interest as a former wireless factory and the headquarters to one of the founding fathers of radio. The interior fit-out, therefore, had to take a style direction from the surrounding historical influence.

Concept To Reality

What was achieved.

Bringing in raw textures through a rough brick wallpaper broke up the long back wall, whilst also creating an eye-catching feature for passers-by. The striking orange from the development branding coming through in the large velvet furniture items adds a contemporary twist.

Showcasing the interior options through both a mock-up area and also through a large peg wall allows the customers to get hands-on and creative with their future homes. Through utilising the mock kitchen set up as a drinks area, this freed up the remaining space for the rest of the sales journey. With high interior ceilings, lowered pendant lighting, and Edison style bulbs, the monotony of the space is broken down.